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How a National Staffing Firm Turned HubSpot Into a Sales Performance Engine
Scoring, Segmentation, and Automation That Helped a Growing BDR Team Prioritize, Track, and Close Faster
INTRODUCTION
A national staffing and workforce solutions company partnered with Hubjoy to turn years of HubSpot usage into a true intelligence layer for its sales organization. Over a 16-week, four-phase engagement, a four-person Hubjoy team — RevOps Strategist, HubSpot Administrator, Account Manager, and AI Specialist — built the scoring, segmentation, and automation infrastructure the team needed to scale.
CLIENT BACKGROUND
The client is a national staffing and workforce solutions company with BDRs,
recruiters, and sales managers across multiple U.S. markets, serving manufacturing, corporate services, and professional sectors. Under new sales leadership, it was expanding its BDR team, opening new territories, and sharpening its go-to-market approach.
WHY HUBJOY?
CHALLENGES
No Way to Prioritize Prospects
With 160,000+ companies in the database, reps had no scoring system to tell them which accounts to focus on first.
Limited Sales Visibility
Leadership had no real-time dashboards to track rep activity, pipeline movement, or
goal attainment.
Operational Complexity
Deal pipelines, meeting types, and stages had accumulated with no consolidation.
Data Without Data
Quality Legacy imports created volume, but without enrichment or segmentation.
OUR SOLUTIONS
ICP Scoring Across Two Verticals
Two Ideal Customer Profile scoring models segmented 160,000+ companies into three prioritized outreach tiers.
Sales Dashboards With Goal Tracking
Results and Activity dashboards with rep-by-rep weekly goal tracking across 7 BDRs.
Pipeline Consolidation & Automation
Consolidated 8 pipelines into 2, with 3 new automations and a disqualification cascade.
Persona-Based Segmentation
Auto-tagged every contact with a persona layered on top of ICP tier for two-dimensional
prioritization.
CRM Hygiene at Scale
Cleaned 500+ sequences and 100+ workflows, consolidated meeting types and lifecycle properties, and right-sized the subscription.
AI-Powered Sales Tools
Deployed Breeze AI's ICP Persona Agent and Company Research Agent for call prep and pre-call intelligence.
RESULTS
160,000+ Companies Scored
Segmented across 2 ICP models into actionable tiers.
8 to 2 Deal Pipelines
Consolidated with 3 new stage-based automations.
2 Dashboards Live
Rep-level goal tracking across 7 BDRs, replacing manual
data pulls.
500+ Sequences Cleaned
Plus 100+ unused workflows removed from ~300 audited.
6 Personas Auto-Tagged
Across all contacts in 5 active sales territories.
HubSpot Cost Reduced
Enterprise-to-Professional downgrade on Sales + Marketing Hubs.
2 AI Agents Deployed
ICP Persona Agent and Company Research Agent.
CONCLUSION
"It was really helpful — it has our sales team members knowing who to target."
Head of Growth
