Limited operating time
The revenue leader had a clear vision but too little capacity to implement and maintain it.
Professional services · B2B lead generation
Six hours a week returned to strategy instead of HubSpot administration.
ClientThe Sales Factory
A fractional RevOps partnership that centralized operations, reduced manual work, and gave a CRO expert execution without an agency-sized retainer.
01 · Context
The business behind the portal.
The Sales Factory is a B2B lead-generation company headquartered in Toronto with more than 100 professionals. CRO Eric Doucet knew what the revenue operation needed to become, but lacked the time and implementation capacity to make it real inside HubSpot.
The company did not need another strategy deck or a full-time hire. It needed a responsive operating partner that understood HubSpot deeply, offered transparent pricing, and could translate a clear RevOps vision into shipped work.
02 · Pressure
What had to change.
A growing business was carrying too much avoidable administrative work. RevOps capacity was constrained, tools were fragmented, and valuable Enterprise capabilities were going unused.
A costly capacity gap
The business did not need a full-time RevOps hire and did not want an expensive agency retainer.
Too many disconnected tools
Operations needed to move into HubSpot so the team could reduce friction and use shared context.
Constant platform change
HubSpot evolved faster than the internal team could evaluate and implement new capabilities.
03 · What Hubjoy built
A system shaped around the work.
Hubjoy became The Sales Factory’s implementation arm—combining quick turnaround with enough business context to make each request improve the wider revenue system.
Discovery-call playbook
Built a structured sales playbook that reduced preparation and manual follow-up by up to two hours per week.
Renewal pipeline
Created a renewal process with stage automation to improve visibility, predictability, and churn prevention.
Territory assignments
Implemented custom ownership logic so reps focused on the right accounts.
Workflow automation
Built tailored workflows around recurring operational tasks and handoffs.
CRM data cleanup
Organized and standardized the database to improve consistency across reporting and execution.
04 · Results
Evidence the business could use.
Saved each week
Eric spends less time in HubSpot administration and more time on high-impact revenue strategy.
Monthly savings
The company gained comparable RevOps support for materially less than other agency options.
Less manual work
The team reduced repetitive tasks and created more room for strategic growth.
Month-over-month growth
Improved renewals and operational predictability supported the company’s momentum.
The Sales Factory gained the RevOps capacity it needed without overhiring or committing to an opaque agency model. Hubjoy translated Eric’s operating vision into practical HubSpot improvements with fast, predictable delivery.
The result is a cleaner system, lower operating cost, and a revenue leader with more time to focus on the strategy that moves the company forward.
“Hubjoy’s expertise, transparent pricing, and fast turnaround times have levelled-up our RevOps. The ability to offload menial HubSpot tasks has given me the freedom to focus on strategy and growth. We’re no longer held back by inefficiencies.”
Build the next customer story
Bring us the operating pressure behind your HubSpot portal.
We’ll map the process, data, architecture, and adoption gaps—then build the system that helps your team move forward with confidence.
Talk to Hubjoy