Multi-location lead follow-up
New inquiries needed timely ownership and action across eight different dealerships.
Multi-location retail · Marine
One connected sales and marketing system across eight dealerships.
ClientPride Marine Group
A hands-on HubSpot transformation that connected lead management, marketing, sales automation, and leadership reporting across a complex multi-location business.
01 · Context
The business behind the portal.
Pride Marine Group is Canada’s leading premium boat dealer, operating eight locations across Ontario. Its business spans new and used boat sales, full-service marinas, parts, storage, hauling, and docking.
The company had outgrown an expensive RevOps relationship that delivered too little implementation and too little hands-on support. Pride Marine needed a partner that could move the work forward while accounting for the realities of eight dealerships, multiple pipelines, and a high-touch customer journey.
02 · Pressure
What had to change.
Leads, contacts, campaigns, and reporting all had to work across locations. Without consistent automation and governance, follow-up slowed down and leadership visibility depended on manual effort.
Limited leadership visibility
Sales leaders needed a reliable view of turnaround time, first contact, funnel performance, and rep activity.
Fragmented contact data
Records and account context had to remain organized across locations without creating duplicate or conflicting views.
Disconnected marketing and pipelines
Email lived in Mailchimp while prospecting, inbound, and sales pipelines needed cleaner movement inside HubSpot.
03 · What Hubjoy built
A system shaped around the work.
Hubjoy combined migration, automation, segmentation, and reporting work into one operating program—improving the portal while the sales and marketing teams continued using it.
Email marketing migration
Moved 32,000 email contacts from Mailchimp into HubSpot without data loss and rebuilt the foundation for connected marketing.
Buyer-persona architecture
Imported sales and service data to create five buyer personas and improve campaign targeting.
Sales automation
Built workflows for cold-lead reassignment, new-lead tasks, and hot-lead alerts based on buyer activity.
Customer insight
Configured web tracking, audiences, regional surveys, location data capture, and NPS tracking.
Leadership alerts
Created notifications for stalled deals, reassigned leads, and team performance signals.
Executive dashboards
Built funnel and KPI reporting that reduced recurring reporting work by two hours each week.
04 · Results
Evidence the business could use.
Contacts migrated
Email marketing moved from Mailchimp to HubSpot without losing the database.
Tasks delivered
A five-month engagement moved a broad backlog of sales and marketing work forward.
Buyer personas
Customer data now supports more precise segmentation and marketing.
Saved every week
Custom dashboards and automation reduced recurring reporting effort.
Pride Marine Group now has a connected system for managing leads, campaigns, pipelines, and performance across its dealership network.
The result is more than a cleaner portal: sales teams receive better signals, marketing works from shared data, and leadership can see how the operation is performing without rebuilding the story by hand.
“Hubjoy has been instrumental in transforming the way we manage our sales and marketing processes across all of our dealerships. From automating workflows to building detailed dashboards, Hubjoy gave us the tools we needed to stay on top of every lead and drive better results.”
Build the next customer story
Bring us the operating pressure behind your HubSpot portal.
We’ll map the process, data, architecture, and adoption gaps—then build the system that helps your team move forward with confidence.
Talk to Hubjoy