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How Hubjoy Streamlined Sales and Marketing for Canada’s Leading Boat Dealer
Transforming Operational Efficiency and Driving Growth Through HubSpot
INTRODUCTION
Pride Marine Group was facing challenges across multiple aspects of their sales and marketing operations. This case study highlights how Hubjoy partnered with Pride Marine Group to solve these issues, transition their marketing efforts to HubSpot, and optimize their sales processes.
CLIENT BACKGROUND
Pride Marine Group is Canada’s #1 premium boat dealer, operating 8 locations throughout Ontario. As the largest dealer of new and used boats in the region, Pride Marine Group offers a wide array of services including full-service marinas, parts and accessories sales, winter storage, boat hauling, and docking. Known for their unparalleled customer service, they help clients find the watercraft of their dreams..
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WHY HUBJOY?
Pride Marine Group was initially working with an expensive RevOps consultant who underdelivered on implementation and didn’t offer the hands-on support they needed. They chose Hubjoy for the following reasons:
CHALLENGES
Lead Management
Ensuring timely follow-up with new leads across 8 dealerships.
Visibility for Leadership
Keeping sales leadership informed of turnaround times and the time to first contact for sales representatives.
CRM Organization
Organizing and maintaining contact records across 8 different locations in HubSpot.
Email Marketing
Transitioning from Mailchimp to HubSpot while maintaining consistency and functionality.
Pipeline Management
Keeping leads organized and flowing smoothly through prospecting, inbound, and sales pipelines.
OUR SOLUTIONS
Over the course of the engagement, Hubjoy provided a wide range of services that addressed Pride Marine Group’s challenges and improved their overall efficiency:
Email Marketing Transition
Successfully migrated all email marketing efforts from Mailchimp to HubSpot, moving over 32K email contacts seamlessly.
Buyer Personas
Imported service and sales data to create 5 buyer personas in HubSpot, improving the targeting of marketing efforts.
Website Tracking
Configured website tracking and visitor audience creation for better lead generation.
Customer Surveys
Built surveys to gather data on the regions and locations of existing accounts, as well as NPS setup and tracking.
Sales Automation
Built sales automation workflows to reassign cold leads, set tasks for new leads, and notify reps of hot leads based on activity.
Leadership Notifications
Set up notifications for stalled deals, reassigned leads, and sales team performance metrics.
Custom Dashboards
Built and updated dashboards for leadership to provide visibility into performance, funnel reports, and sales KPIs, reducing reporting time by 2 hours per week.
RESULTS
75+ HubSpot tasks
Completed throughout the 5-month engagement.
32K email contacts migrated
From Mailchimp to HubSpot with no data loss.
5 buyer personas created
Based on customer data, improving marketing efforts.
Time savings
Reduced reporting time by 2 hours per week through custom dashboards and automated workflows
CONCLUSION
Hubjoy’s collaboration with Klue highlights our ability to provide flexible, enterprise-level support during critical transitions. By maintaining operational continuity and offering ongoing optimization, Hubjoy empowers businesses to navigate changes seamlessly and maximize their HubSpot investment. If your business is looking to optimize HubSpot, streamline operations, or improve your sales and marketing processes, contact Hubjoy today. Let us help you achieve the same level of success and operational excellence that we delivered for Pride Marine Group.
"Hubjoy has been instrumental in transforming the way we manage our sales and marketing processes across all of our dealerships. From automating workflows to building detailed dashboards, Hubjoy gave us the tools we needed to stay on top of every lead and drive better results."
Sean Hurley
Fractional Chief Growth Officer
Pride Marine Group
