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Unleashing The Sales Factory’s Growth by Alleviating HubSpot Headaches
How Hubjoy Transformed The Sales Factory's RevOps and Saved 6 Hours a Week for $5K per Month Less
INTRODUCTION
Eric Doucet, the Chief Revenue Officer (CRO) at The Sales Factory was faced with a daunting challenge. Despite knowing exactly what he wanted to achieve with RevOps, he lacked in time and capacity to implement in HubSpot. This case study explores TSF's journey partnering with Hubjoy to eliminate HubSpot headaches, centralize operations, and empower Eric to focus on strategic growth.
CLIENT BACKGROUND
The Sales Factory is a dynamic B2B lead generation company headquartered in Toronto, ON. With more than 100 dedicated professionals, TSF aimed to elevate its RevOps by leveraging their HubSpot subscription to its fullest potential.
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WHY HUBJOY?
Eric's search for the right partner led him to Hubjoy. The decision was influenced by Hubjoy's transparent pricing, quick turnaround times, and deep understanding of HubSpot.
CHALLENGES
Limited Time
The RevOps team had a clear vision but limited time to navigate HubSpot's complexities.
Capacity & Cost Gaps
Eric didn’t quite need a RevOps FTE but also didn’t want to be stuck paying an expensive agency retainer.
Too Many Tools
TSF sought to centralize operations within HubSpot, streamline processes, and eliminate inefficiencies to make the most of their subscription.
Constant HubSpot Updates
With the changing nature of the HubSpot platform, TSF was losing track of all the capabilities available to them with their Enterprise subscription.
OUR SOLUTIONS
TSF got up and running on Hubjoy's Standard Plan which gave them unlimited access to Hubjoy’s list of services; plus their own custom requests. To date, some of the services have included:
Creation of a Discovery Call Playbook
Hubjoy built a tailored discovery call playbook to empower the sales team with a structured approach, reducing manual tasks and saving up to 2 hours per week.
Renewal Pipeline Creation
A comprehensive renewal pipeline with stage-level automation was created, giving Eric a robust picture of renewals, helping to reduce churn.
Rep Territory Assignments
Custom territory assignments were established, ensuring that sales reps focused on the right accounts, maximizing efficiency.
Custom Workflow Buildouts
Hubjoy crafted custom workflows to automate processes and improve overall efficiency.
Data Cleanup
TSF's data was organized and cleaned up, ensuring data quality and consistency.
RESULTS
6 Hours Saved per Week in HubSpot Admin Time
Eric now spends less time navigating HubSpot's administrative tasks, freeing him up to concentrate on high-impact activities.
$5,439 in Monthly Savings
When compared to other RevOps agencies, TSF was able to save over $5K per month for the same services.
13% Reduction in Manual Tasks
Eric and his team have experienced a significant reduction in manual tasks, allowing them to focus on strategic growth.
Consistent MoM Growth
TSF's operations have continued to experience strong Month-over-Month (MoM) growth, thanks to reduced churn and more predictable revenue.
CONCLUSION
Hubjoy's commitment to eliminating HubSpot headaches and streamlining ops has empowered Eric and his team to focus on what truly matters – strategic growth and leadership in their industry. Hubjoy’s mission is to empower CROs and RevOps professionals by removing obstacles and saving time so they can focus on solving the world‘s biggest problems. If thats you, and you’re ready to drive remarkable growth, just like The Sales Factory did, contact us today to discuss how our expertise can transform your RevOps.
“Hubjoy's expertise, transparent pricing, and fast turnaround times have levelled-up our RevOps. The ability to offload menial HubSpot tasks has given me the freedom to focus on strategy and growth. We're no longer held back by inefficiencies. Our MoM growth speaks for itself, and we are on our way to becoming a category leader.”
Eric Doucet
Chief Revenue Officer
The Sales Factory
