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Revolutionizing North Star Systems' Efficiency Through
HubSpot Automation
How Hubjoy Streamlined Ops, Boosted Customer Satisfaction, and Saved North Star Systems 70% in Admin Time
INTRODUCTION
Curtis Kolibab, CEO of North Star Systems, faced inefficiencies that hindered growth. Manual return & warranty processes, fragmented support channels, and underutilized HubSpot tools were causing delays and inconsistent service. Additionally, the lack of real-time insights hampered decision-making and increased costs. North Star Systems needed a transformative solution. Enter Hubjoy. This case study reveals how Hubjoy automated key processes, streamlined operations, and fully leveraged HubSpot, driving significant improvements and business growth.
CLIENT BACKGROUND
North Star Systems, based in Saskatoon, SK, is a pioneer in IoT hardware and cloud software for the agriculture and fuel industries. With a dedicated team of over 25 staff, they aimed to enhance efficiency and fully utilize their HubSpot subscription.
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WHY HUBJOY?
North Star Systems chose Hubjoy for their unique focus on Revenue Operations, expertise in automation, and deep domain knowledge of how technology companies can get the most from HubSpot. Facing operational inefficiencies and underutilized tools, North Star needed a partner who could streamline their rev ops processes and maximize their HubSpot investment. Hubjoy's track record of driving efficiency and growth through automation made them the ideal choice for this transformation.
CHALLENGES
Inefficient RMA Process
The Return Merchandise Authorization (RMA) process was heavily manual, leading to delays in handling customer returns and exchanges, impacting customer satisfaction and operational costs.
Fragmented Support Channels
Their support channels were fragmented, leading to inconsistent customer service experiences.
Underutilization of HubSpot
A lack of proper onboarding and setup meant North Star was missing out on opportunities to streamline their sales and marketing efforts, ultimately affecting their conversion rates and marketing campaign effectiveness.
Lack of Real-Time Insights
The manual data collection and report creation process was time-consuming and prone to errors, hindering their ability to make informed decisions quickly.
OUR SOLUTIONS
Over the course of three months, Hubjoy partnered with North Star Systems to provide the following solutions:
Automated RMA Process
Implemented a fully automated RMA process within HubSpot, reducing manual work and improving overall efficiency.
Streamlined Support Channels
Optimized support workflows to ensure faster response times and better customer service.
Onboarding to Sales & Marketing Hubs
Seamlessly onboarded North Star Systems into HubSpot's Sales and Marketing Hubs, enhancing their ability to manage sales pipelines and marketing campaigns.
Custom Reporting
Developed a series of custom reports that provide real-time insights into business operations, reducing data collection and report creation time.
RESULTS
40% Reduction in Manual Work for Returns & Exchanges
Automated RMA process reduced manual work by 40% and improved overall RMA efficiency by 22%.
50% Faster Support Response Times
Streamlined support channels led to a 50% faster response time and a 38% improvement in overall customer satisfaction.
35% Improvement in Lead Conversion Rates
Proper onboarding into HubSpot's Sales and Marketing Hubs resulted in a significant lift in lead conversion rates.
60% Reduction in Manual Reporting Time
Custom reporting reduced data collection and report creation time by 60%, enabling quicker, data-driven decisions.
CONCLUSION
Hubjoy's collaboration with North Star Systems showcases our ability to deliver tailored solutions that drive efficiency and growth.
By automating critical processes and optimizing HubSpot usage, we empower businesses in the fuel and agricultural industries to get a handle on their operations and maximize their investment in HubSpot.
If you’re looking to streamline your business processes and get the most out of your HubSpot subscription, contact Hubjoy today to see how we can help you achieve your goals.
"Hubjoy took the time to learn our business, automate our manual processes, and onboard our team into HubSpot. They have transformed our revenue operations and been pivotal in helping us get the most from HubSpot. Whether you’re just getting started with HubSpot or looking to get the most from your subscription, Hubjoy is the partner you need."
Curtis Kolibab
CEO
North Star Systems
